As Jordan's agent said would be the case roughly two decades ago, Space Jam also helped endear the superstar to a new generation of fans and helped bridge his cultural significance into a new era. The 1996 film did help spur more than $1 billion in retail merchandise and product tie-in sales for Warner, and was also a big hit in its own right, with roughly $230 million in un-adjusted ticket sales followed by $209 million in home video sales. Here's Falk's take on the value that the film provided to the Jordan camp: While Space Jam did great things for Warner's Looney Tunes franchise, the movie was first and foremost a Michael Jordan vehicle. Following a Super Bowl ad that featured Jordan and Bugs teaming up to face Marvin the Martian and his henchmen in basketball and bowling, Jordan's agent David Falk pitched the idea for a feature-length team-up to Warner, and ultimately got the project off the ground after receiving support from the company's consumer products division. ![]() The original Space Jam movie actually got its start from a series of Nike ads dubbed "Hare Jordan" depicting basketball legend Michael Jordan alongside Bugs Bunny and other Looney Tunes characters. Space Jam 's history as a marketing juggernaut ![]() LeBron James will step into the leading role, and his attachment, along with the film's premise, could make Space Jam 2 one of the biggest box office, merchandising, and cross-promotion megahits of the decade
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